A face masque is a specialized skincare treatment designed to deliver high concentrations of active ingredients to address specific skin concerns. Masques can hydrate, detoxify, tighten, or brighten the skin, depending on their formulation.

Yes, face masques do expire. Always check the packaging for the expiration date to ensure the ingredients are effective and safe to use.

The best time to apply face masques depends on the type of masque and your skincare routine. Hydrating or soothing masques are great for morning use to prep the skin for the day, while nourishing or repairing masques are ideal for overnight treatment when the skin naturally regenerates.

To treat dry skin effectively, use hydrating face masques that contain ingredients like hyaluronic acid, AHAs, or natural oils. Regular use of these masques, along with daily moisturization, can significantly improve skin hydration.

To naturally tighten facial skin, look for face masques that boost collagen production and enhance skin elasticity. Ingredients like retinol, peptides, and antioxidants are beneficial in firming masques and help to tighten and smooth the skin over time.